Small Business SEO

How Can SEO Help My Small Business Succeed?

There are a number of ways that SEO can help your small to medium sized business succeed. First, SEO is essential for any new or established business to increase their visibility in the marketplace. Your returning customers are likely finding you on Google. You need to control how your customers navigate both Google and your website or you risk losing them to your competitors. Do you have a Google My Business account? Does it accurately display information and link to your website? How are your reviews looking? All of these are important questions to ask yourself in today’s digital world. 

Another way that SEO can help your Small Business is by reaching new customers through search. Every day, millions of people go to Google looking for a product or services. Many of these searches have local search intent. What keywords are relevant to your business? If you are a plumber, you’ll want to rank for relevant searches like “plumber near me.” This all may seem obvious, but ranking for these top keywords can bring you a lot of new business. 

Small Business SEO is getting more and more competitive by the day. Business owners are wising up to how meaningful search traffic can be. You need an experienced SEO expert who has a proven track record of helping businesses grow their website traffic. 

How Does Small Business SEO Work?

Small Business SEO works by making improvements to your website and other digital assets to rank higher in relevant search queries. This process can be broken down into three primary steps: Keyword Research, Content Creation and Backlinks. Let’s take a deeper dive into each of these components. 

#1 Keyword Research

Any decent SEO campaign begins with Keyword Research. Before you can start optimizing your website for search engines, you need to know which keywords your customers are typing into search engines. At Stahl SEO, we perform extensive keyword research for all of our small business clients. We analyze your top-ranking competitors to identify any keywords specific to your market. We also use software programs which help us understand the monthly search volume of relevant keywords. With years of experience under our belt, our keyword research is quite extensive. We target keywords that attract customers to all of your products and services Once we’ve identified the most important keywords for your business, we move on to content.

#2 Create Content

Content is the buzzword of the digital marketing industry and for good reason. All of the major social media platforms from Facebook to Instagram to Tik Tok rely on content creators to give their customers the best online experience possible. Google Search is no different. If websites stopped making unique and quality content for their customers, the overall experience of the search engines would diminish. Customers would have a harder time finding the products and services they are looking for and would eventually abandon Google for another digital channel. As a result, Google rewards the websites that put out the best and most useful content for their user. At Stahl SEO, we consider ourselves to be content creators first and foremost. We know that high-quality content will always outperform low-quality content in the long run. Our content has a proven track record to rank high and generate sales for your website. 

 #3 Backlinks

Backlinks are links from other websites pointing back to yours. They’re an important ranking factor for SEO because they signal to search engines that other sites vouch for yours—which helps improve your site’s trustworthiness and authority. Many SEO companies will lead their customers astray by placing spam links to their client’s websites. This can and will lead to penalties from Google and other search engines and may keep your website from ranking entirely. Our backlink strategy is simple. We prioritize backlinks from reputable and local websites only when necessary. As a content marketing company, we put our effort into generating excellent, user-friendly content that ranks without the use of backlinks. However, we know that a website with relevant backlinks may outperform a website with fewer backlinks. We build relevant backlinks when it’s necessary to get your website over the hump and into Google’s #1 search position. 

In today’s digital world, it’s more important than ever for dealerships to have a strong and effective digital marketing strategy. A Small Business SEO campaign is an investment in your website. At Stahl SEO, we provide unique and engaging content that is guaranteed to increase your website traffic and visibility. Call us today and let us show you how to increase your business’s online presence in as little as six months.