Why Your Dealership Needs SEO

The internet changed everything about buying a car. Here are some quick stats to prove this:

  • 95% of vehicle buyers use digital as a source of information (Google)
  • 76% of new and used vehicle shoppers run a search before buying (LSA)
  • Car buyers spend an average of nearly 14 hours online during their search

Shoppers are spending a ton of time researching your products online. This provides dealerships with an opportunity to attract customers at all stages of the buying process. SEO gives you the best opportunity to funnel them to your website.

 

How SEO can bring shoppers to your website:

  • Provide model research that answers customers questions.
  • Rank locally for auto parts and service.
  • Beat out your competition for high-value, transactional searches.

 

Here’s Some Proof

We recently helped a Kia Dealer generate a 380% increase in Google search traffic in just 10 months. This client was getting around 2,500 clicks from Google per month when we came onboard. Through a targeted SEO strategy, we achieved consistent month over month growth. They now average nearly 10,000 clicks per month for high-value keywords! 

Dealership Search Traffic Graph

Thanks to a consistent SEO strategy, this client:

  • Ranks higher locally
  • Ranks high in nearby “competitor” markets
  • Ranks nationally for model research

 

How It Works

Our SEO strategy is simple:

Day 1: Conduct Website Audit / Make Appropriate Changes

Day 2 and Beyond: Create Valuable Content and Build Links to Your Valuable Content

 

We would love to tell you there’s some “secret sauce” to ranking #1 on Google, but we prefer to be transparent. You need someone to consistently add new, quality content to your website. That’s where we come in. Fill out the form below for a Free Website Audit, and let’s start improving your search traffic today.

SEO Frequently Asked Questions

What is SEO?

SEO, or Search Engine Optimization, is the process of making improvements to your website to allow search engines to more easily index and rank your website in relevant search results. An effective SEO strategy will help your website rank for the keywords relevant to your business. The higher your website ranks for popular keyword searches, the more traffic your website will receive from these search engines. 

How can SEO help my dealership?

Search engines like Google are likely already a major driver of your dealership’s website traffic. That’s because Google has become the most trusted search engine to help connect users with the websites and information they are looking for.

Most dealerships rank well for their business name. It’s likely that most of your Google traffic is coming from previous customers or shoppers who found you through a third-party site (Autotrader, Cargurus, etc). This traffic is incredibly valuable.

However, an SEO strategy helps take your website traffic to the next level. Our SEO service puts your website in front of shoppers who may not have considered your dealership otherwise. There are thousands of car shoppers going to Google every day in your city. Don’t lose these potential customers to your competitors. 

How much does SEO cost?

We have SEO services that can be tailored to any budget. With that said, the automotive/dealership space is highly competitive and you need your dealership to stand out among your peers.

To do this, we need to:

  • Audit your existing website and make necessary edits/improvements
  • Create content for both search engines and your website users
  • Build links to the content we create to increase your authority with search engines

Our Basic Automotive SEO package starts at $2,000/mo and provides these three critical elements. We also offer additional content packages and enhanced link building strategies that will help your website rank better and more quickly. 

Do you require a contract for SEO services?

No we don’t. Our clients can cancel our services at anytime. We ask our dealership clients to give us 6 months to prove that our service works. This is because SEO can take some time to start seeing results. Our clients stay with us because we prove our value in a very short time; no contract needed.